Details Condition: New Format: Paperback ISBN: 9780007477333 Publisher: HarperCollins Age Range: Adult Overview The (Honest) Truth About Dishonesty is Dan Ariely's provocative deep-dive into why ordinary, decent people cheat and lie every day. Drawing on years of behavioural economics research, Ariely reveals the surprising psychology behind small deceptions, self-justification and the fudge factor that lets us cheat just enough to feel we're still honest. Witty, rigorous and endlessly readable, this paperback follows Predictably Irrational and The Upside of Irrationality as another essential entry in Ariely's exploration of why we behave the way we do. About the Book Why do we lie? Not just the big, headline-grabbing frauds, but the small, everyday deceptions: fudging an expense report, exaggerating a story, downloading music we haven't paid for. In The (Honest) Truth About Dishonesty, behavioural economist Dan Ariely sets out to understand exactly how and why we cheat, using a series of ingenious experiments conducted with students, executives, and everyday people across the world. What he finds overturns the conventional wisdom that dishonesty is a simple cost-benefit calculation weighing potential gain against the risk of getting caught. Instead, Ariely shows that most of us cheat just a little, just enough to profit while still being able to view ourselves as fundamentally honest people. He calls this the "fudge factor" — the psychological wiggle room we allow ourselves before we start to feel guilty. Along the way, Ariely examines the surprising factors that increase or decrease dishonesty: creativity, fatigue, conflicts of interest, the presence of a single "bad apple" in a group, and even how wearing counterfeit goods can make us more likely to lie. Blending sharp science with Ariely's characteristic warmth and humour, this is a book that will change how you view your own behaviour — and everyone else's, from politicians and bankers to friends and family. Written by internationally bestselling behavioural economist Dan Ariely Based on original, peer-reviewed research and real-world experiments Explores the psychology of cheating, self-deception and moral rationalisation Accessible, witty writing style that makes complex ideas easy to grasp A thought-provoking gift for readers who enjoyed Predictably Irrational Brand new paperback copy with fast, free UK delivery About the Author Dan Ariely is a Professor of Psychology and Behavioral Economics at Duke University, where he also founded the Center for Advanced Hindsight. He is the author of several New York Times bestsellers, including Predictably Irrational, The Upside of Irrationality, and The (Honest) Truth About Dishonesty, alongside titles such as Payoff and Dollars and Sense. Ariely co-created the documentary (Dis)Honesty: The Truth About Lies and his research has inspired an NBC television series based loosely on his life and work. Why You'll Love This Book Sharp, funny and eye-opening, this is behavioural science at its most readable. If you enjoy psychology, self-improvement, or simply understanding what makes people tick, Ariely's blend of research and storytelling will keep you hooked from the first page. Please Note: Cover may vary slightly from image shown; this is the UK edition matching the ISBN listed above.