Condition : BRAND NEW Format : Hardback ISBN : 9780062674685 Publisher : Harper Business Age Range : Adult Overview Twelve and a Half by Gary Vaynerchuk is a bold, practical guide to the emotional skills that drive genuine business success. Moving beyond spreadsheets and hard metrics, entrepreneur and investor Vaynerchuk breaks down twelve essential soft skills — from self-awareness to empathy — that have shaped his career. Brand new in hardback, this bestselling business title is perfect for leaders, founders and anyone wanting to build a more human approach to success. About the Book In his sixth business book, Gary Vaynerchuk turns his attention away from tactics and trends and towards something far less discussed in boardrooms: emotional intelligence. For decades, business leadership has prized analytical, quantifiable 'hard' skills, while dismissing self-awareness, curiosity, empathy and patience as unmeasurable extras. Vaynerchuk argues the opposite is true — that these twelve human ingredients are often what separates good leaders from great ones. Drawing on decades of experience building his own companies, including VaynerMedia and VaynerX, he explains each trait in turn, showing how they show up in real business scenarios: hiring decisions, promotions, client relationships and crisis management. He is candid about his own shortcomings too, revealing the 'half' ingredient — the one emotional skill he still struggles with the most — and how he works on it daily. Rather than offering a rigid formula, the book teaches readers to diagnose which combination of traits a situation calls for, and how to strengthen the ones they're weakest in. Packed with relatable stories, exercises and hard-won lessons, Twelve and a Half is as much a guide to becoming a better human being as it is to becoming a better businessperson. It's a refreshing, grounded take on leadership from one of the most recognisable voices in modern entrepreneurship, and a worthy addition to any business bookshelf. Written by globally recognised entrepreneur and investor Gary Vaynerchuk Explores 12 practical emotional skills for better leadership and decision-making Packed with real business examples, exercises and personal anecdotes Brand new hardback edition — ideal for gifting to founders, managers and entrepreneurs A refreshing counterpoint to purely data-driven business advice About the Author Gary Vaynerchuk, widely known as 'GaryVee', is a serial entrepreneur, chairman of VaynerX and CEO of VaynerMedia. He built his family's wine business into a major online success before becoming a leading voice in digital marketing and social media. A multiple-time New York Times bestselling author and sought-after public speaker, he is also a prolific early investor in companies including Facebook, Twitter, Uber and Coinbase. He lives in New York City. Why You'll Love This Business Book Honest, energetic and refreshingly human, Twelve and a Half delivers practical leadership wisdom you won't find in a typical business textbook — brand new in hardback, straight from a genuine industry icon. Please Note: Cover may vary slightly from image shown; this is the UK edition matching the ISBN listed above.