Titles in This Set Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Details Condition: New Format: Hardcover ISBN: 9780063317598 Publisher: Harper Business Age Range: Adult / Business Readers Overview This two-book bundle brings together Gary Vaynerchuk's most influential marketing titles in one brand-new hardcover set. Day Trading Attention (2024) updates the playbook for today's social platforms, while Jab, Jab, Jab, Right Hook (2013) remains the foundational storytelling guide that built GaryVee's reputation. Together they offer a before-and-after view of how attention, content, and advertising have evolved — essential reading for marketers, founders, and content creators. About the Books In Jab, Jab, Jab, Right Hook, Gary Vaynerchuk set out the case for "jabs" — value-giving, native social content — followed by the "right hook" of an actual sales pitch, teaching marketers how to tell brand stories that resonated without feeling like advertising. A decade later, Day Trading Attention picks up where that book left off. Vaynerchuk argues that platforms increasingly distribute content based on interest rather than who a user follows, a shift he calls the "TikTokification of Social Media," and that today's most successful brands have mastered finding pockets of underpriced attention before the crowd catches on. Drawing on more than twenty years of building VaynerMedia and advising major global brands, he lays out concrete tactics for combining organic storytelling with paid media and adapting creative to each platform's algorithm. Read together, this set gives a rare longitudinal view of exactly how social media marketing has shifted since 2013, and why authentic storytelling still underpins every modern platform, from Instagram Reels to TikTok to YouTube Shorts. Both books are written in Vaynerchuk's direct, high-energy style, packed with real campaign examples rather than abstract theory. Two complete Gary Vaynerchuk marketing bestsellers in one brand-new hardcover set Covers both the foundational (2013) and updated (2024) rules of social media storytelling Packed with real-world campaign examples and actionable frameworks Relevant to modern platforms including TikTok, Instagram Reels, and YouTube Shorts Ideal gift for marketers, founders, students, and content creators About the Author Gary Vaynerchuk — known as GaryVee — is a serial entrepreneur and one of the most widely followed voices on marketing, culture, and the internet. He is chairman of VaynerX, CEO of VaynerMedia, and creator and CEO of VeeFriends. A multiple-time New York Times bestselling author, he is also a prolific early investor in companies including Facebook, Snapchat, Coinbase, and Uber, and is a sought-after public speaker on business and social media strategy worldwide. Why You'll Love This Set This bundle pairs GaryVee's original social media playbook with his latest update, giving readers a complete, practical toolkit for turning modern attention into real brand growth — perfect for a business library that stays relevant as platforms evolve. Please Note: Cover design may vary slightly from the image shown due to UK ISBN/edition printing. Dispatched brand new from the UK.