How did a Venice Beach T-shirt vendor become television's most successful producer? How did an entrepreneur who started in a garage create the most iconic product launches in business history? How did a timid pastor's son overcome a paralyzing fear of public speaking to captivate sold-out crowds at Yankee Stadium; twice? How did a human rights attorney earn TED's longest standing ovation; and how did a Facebook executive launch a movement to encourage millions of women to 'lean in'? They told brilliant stories. In The Storyteller's Secret: From TED Speakers to Business Legends; Why Some Ideas Catch on and Others Don't; keynote speaker; bestselling author; and communication expert Carmine Gallo reveals the keys to telling powerful stories that inspire; motivate; educate; build brands; launch movements; and change lives. The New York Times has called a well-told story 'a strategic tool with irresistible power' - the proof lies in the success stories of 50 icons; leaders; and legends featured in The Storyteller's Secret: entrepreneurs like Richard Branson; Sara Blakely; Elon Musk; Steve Jobs; and Sheryl Sandberg; spellbinding speakers like Dr. Martin Luther King; Jr.; Bryan Stevenson; and Malala Yousafzai; and business leaders behind famous brands such as Starbucks; Southwest Airlines; Wynn Resorts; Whole Foods; and Pixar. Whether your goal is to educate; fundraise; inspire teams; build an award-winning culture; or to deliver memorable presentations; a story is your most valuable asset and your competitive advantage. In The Storyteller's Secret; Gallo explains why the brain is hardwired to love stories - especially rags-to-riches stories - and how the latest science can help you craft a persuasive narrative that wins hearts and minds. 'The art of storytelling can be used to drive change;' says billionaire entrepreneur Richard Branson. And since the next decade will see the most change our civilization has ever known; your story will radicall.