Details Condition: Brand New Format: Paperback ISBN: 9781786891709 Publisher: Canongate Books Age Range: Adult Overview Drive is Daniel H. Pink's landmark exploration of what truly motivates us, challenging decades of assumptions built around carrots and sticks. Drawing on four decades of scientific research into human motivation, Pink reveals that autonomy, mastery and purpose - not simple rewards and punishments - drive real engagement, creativity and satisfaction. Written in Pink's signature accessible style, this thought-provoking book has become a modern business classic, essential reading for managers, educators, parents and anyone curious about what makes people tick. About the Book For decades, businesses have operated on the assumption that the best way to motivate people is through external rewards - money, promotions and other tangible incentives. In Drive, Daniel H. Pink argues persuasively that this approach is outdated and often counterproductive. Instead, he identifies three core elements of genuine motivation: autonomy (the desire to direct our own lives), mastery (the urge to get better at something that matters), and purpose (the yearning to be part of something larger than ourselves). Pink backs his argument with compelling case studies from psychology, economics and real-world business practice, showing how forward-thinking companies have embraced these ideas with remarkable results. The book examines why traditional if-then rewards can crush creativity, and how a shift toward intrinsic motivation can unlock higher performance in the workplace, classroom and home. Combining rigorous research with engaging storytelling, Pink offers practical tools, including a "Type I" and "Type X" behaviour framework and exercises for individuals and organisations. Whether you're a business leader, teacher, or simply curious about human behaviour, Drive offers a fresh, evidence-based way of thinking about what really drives us to do our best work. Bestselling, paradigm-shifting business and psychology book Backed by decades of scientific research into motivation Practical frameworks and exercises for applying the ideas Engaging, accessible writing style suited to general readers Ideal for managers, educators, parents and self-improvement readers Brand new paperback copy, perfect for gifting or personal reading About the Author Daniel H. Pink is the #1 New York Times bestselling author of several acclaimed books on business, work and behaviour, including When, To Sell Is Human, A Whole New Mind, and his latest work, The Power of Regret. His books have sold millions of copies worldwide, been translated into more than forty languages, and won numerous awards for their insight into how people think and work. A former speechwriter and commentator, Pink is renowned for making complex research accessible and actionable. He lives with his family in Washington, DC. Why You'll Love This Book Drive delivers genuinely eye-opening insights into motivation, backed by solid research yet written with warmth and wit. It's a book that changes how you think about work, parenting and personal growth alike - a must-read for anyone wanting to understand what truly inspires people. Please Note: Cover design may vary slightly from image shown; you will receive the current UK edition with the ISBN listed above.