Ogilvy on Advertising in the Digital Age-Miles Young
Discover how advertising has evolved over the past 30 years with "Ogilvy on Advertising in the Digital Age" by Miles Young. This essential guide is perfect for anyone looking to enter the advertising industry or enhance their marketing strategies. Building on David Ogilvy's foundational advice, Miles Young expertly navigates the complexities of the digital revolution, offering astute insights and practical strategies for agencies and clients alike. The book covers a comprehensive range of topics, including brand response, social media, pervasive creativity, smart content, and storytelling. It also delves into the impact of big data and the latest findings in neuroscience, drawing from Young's extensive experience in the field. "Ogilvy on Advertising in the Digital Age" provides a clear path through the often-overwhelming digital landscape, offering essential truths and actionable advice. This hardcover edition, written in English and featuring 288 pages, is a definitive resource for understanding modern advertising. Summary: Ogilvy on Advertising in the Digital Age, Hardcover, Art & design, English, 288 pages, Miles Young, Headline Publishing Group, Welbeck, 9781847960870.
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Details:Ogilvy on Advertising in the Digital Age-Miles Young
Discover how advertising has evolved over the past 30 years with "Ogilvy on Advertising in the Digital Age" by Miles Young. This essential guide is perfect for anyone looking to enter the advertising industry or enhance their marketing strategies. Building on David Ogilvy's foundational advice, Miles Young expertly navigates the complexities of the digital revolution, offering astute insights and practical strategies for agencies and clients alike. The book covers a comprehensive range of topics, including brand response, social media, pervasive creativity, smart content, and storytelling. It also delves into the impact of big data and the latest findings in neuroscience, drawing from Young's extensive experience in the field. "Ogilvy on Advertising in the Digital Age" provides a clear path through the often-overwhelming digital landscape, offering essential truths and actionable advice. This hardcover edition, written in English and featuring 288 pages, is a definitive resource for understanding modern advertising. Summary: Ogilvy on Advertising in the Digital Age, Hardcover, Art & design, English, 288 pages, Miles Young, Headline Publishing Group, Welbeck, 9781847960870.
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Product Description
Discover how advertising has evolved over the past 30 years with "Ogilvy on Advertising in the Digital Age" by Miles Young. This essential guide is perfect for anyone looking to enter the advertising industry or enhance their marketing strategies. Building on David Ogilvy's foundational advice, Miles Young expertly navigates the complexities of the digital revolution, offering astute insights and practical strategies for agencies and clients alike. The book covers a comprehensive range of topics, including brand response, social media, pervasive creativity, smart content, and storytelling. It also delves into the impact of big data and the latest findings in neuroscience, drawing from Young's extensive experience in the field. "Ogilvy on Advertising in the Digital Age" provides a clear path through the often-overwhelming digital landscape, offering essential truths and actionable advice. This hardcover edition, written in English and featuring 288 pages, is a definitive resource for understanding modern advertising. Summary: Ogilvy on Advertising in the Digital Age, Hardcover, Art & design, English, 288 pages, Miles Young, Headline Publishing Group, Welbeck, 9781847960870.
Product Specifications
General | |
|---|---|
format | hardcover |
type | textbook |
Language | english |
Brand | Headline Welbeck Non-Fiction |
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